Few things have had such a profound effect o the way we live, work, play and socialize as Mobile devices. From sending emails and texts to incorporating cameras, GPS navigation menu ordering and entertainment no one could predict that the device used for communication will become such an integral part of our digital lifestyle and emerging mobile marketing.
But just like our devices and technologies changes so do our marketing methods 2015 was the first year that mobile traffic exceeded that of desktop users. For marketers, this opens up a whole new field of ideas to try and avenues to pursue in order to reach these customers, create dialogues and forge relationships with them in a way that makes our offer irresistible.
Gone are the days of top-down communications, of intrusive ads and poorly aligned customer outreach campaigns. Today, we have more data than ever, and we’re leveraging it to come up with innovative trends and ideas like these for our Mobile Marketing.
Search Engine Results Will Display More Than Pages
Google already displays video in search results but the most hyped video these days are video ads Other search engines, as well as other platforms like Facebook and Twitter, already leverage these types of ads in the form of auto-playing videos and Vines respectively – but at the moment Google is still testing the waters to determine how audiences respond to video-based ads.
Also, don’t be surprised to see big shifts in mobile search. UI and UX specialists are still learning how we gesture, point, flick and tap on our devices, and with a search interface that’s designed for typing and scrolling, you can see how trying to wrangle a process built for computers into a small screen with taps and flicks just becomes an exercise in frustration. With so much data available, and so many past browsing habits to draw from, coming up with a page full of results is no longer going to cut it. It’s very likely we’ll see fully optimized, fine-tuned mobile search that enlists the help of third party apps to not just recommend a particular product, but find it in the customer’s preferred color, size, location, price range and much more.
( Source: Kissmetrics)
Brands Will Blur the Lines Between Apps, E-Commerce and Social
Well-known social platforms are taking their awkward first steps into becoming shopping centers.
2016 will be the year of even greater innovation from apps we already know and recognize. More seamless integration between those apps and their corresponding e-commerce and social outlets will become commonplace. Many social platforms are already tying e-commerce features into their networks. From Instagram’s “Shop Now” to Pinterest’s “Buyable Pins”, today’s hottest platforms are looking for ways to blur the lines between web, social, app and e-commerce.
As you might expect, the rallying cry from marketing has been “people don’t shop on social media!” but as mobile, social and e-commerce become more integrated, the possibilities open up to hit the right combination of buying and browsing buttons to turn that notion around.
(Source: Hello Bar)
Why Mobile Development Is More Accessible Now
Technology often changes so fast that as soon as data like the above is released, newer technology has made development more accessible, thus lowering costs. As mobile development has become more popular and important in today’s business world, the number of app builders on the market also grown. More providers means more competitive pricing; there are more options to choose from, and some of these options are remarkably cheap compared to the prices we were seeing just a year or more ago.
Also because of the rise of mobile marketing. Some of these software or app development services are designed for a small business to make their own mobile app at a very low price. As long as a business owner is willing to take the time and effort required, these hyper user-friendly tools can drastically reduce overhead.
The evolution of mobile is almost identical to the changes we’ve witnessed in web development through its infancy and beyond. In the early stages of the Internet, having a website became an undisputed necessity for businesses, but development was costly. There were only a small number of developers and designers available. Now, there are a number of inexpensive services that allow anyone to make their own functioning website with relative ease.
The Future of Small Businesses and Mobile Development
As mobile marketing becoming a much more reasonable investment for a small business to swallow, the future looks very positive. Recent data reports that roughly a quarter of small businesses already have a mobile app and another 27% of them have plans to enter the mobile world in the next year or so. As prices go down and accessibility goes up, these numbers are likely to increase rapidly.
Part of the shift from uncertainty to conviction is simple education. Small businesses ambivalent about adopting mobile marketing may have been quoted for an app a year or more ago and still believe it’s out of their price range. Others fail to see how a mobile marketing will impact their business or how it’s relevant to their industry.
The mobile marketing world took off like a rocket in a short span of time it move from a trend to a necessity In the past, small businesses couldn’t afford to invest in this rapidly growing, mobile world. But as mobile has grown, so has the number of app developers and services available, reducing the costs of mobile adoption.
Even though only about a quarter of small businesses have entered the mobile app world, more expect to join soon. Those who remain unconvinced may be swayed as prices go down and accessibility goes up. And for the rest, a little bit of education on how mobile can impact their success could set them over the edge.