Kinida

Shaping Sustainable Fashion

Altering the Fashion Sense with a High-Quality Online Experience

Overview

Trying to build a business is not easy and quite frankly, downright discouraging a lot of times during the early days. If you have a full time job, kids, extracurricular activities, or other “life” obligations, trying to squeeze out a few more hours a day or a week to build a business is pretty tough.

It is very clear that the businesses that have adapted and embraced e-commerce have managed to be successful and ahead in the industry. E-commerce has been revolutionizing the business world, growing steadily every year in breadth and depth.

The digital space continues to change exponentially, and having a platform proven to keep pace with trends and functionality advances is very important to the businesses. Advancements in technology have played a crucial part in the development of the fashion industry. The fashion industry is becoming increasingly globalised.

Fashion jewelry is one of the fastest growing categories in the business world. The extraordinary line of jewelry and accessories has the transforming effect that enormously impacts the creative fashion identity of women like never before.

Each season, fashion jewelry businesses unleash trailblazing looks in a seriously cool variety of colors, textures, shapes and designs. Without a doubt, fashion jewelry never felt this good before. It enhances a great experience of the unique sensation of revolutionary style for forward-thinking fashionistas and creates a guilty pleasure that fashion lover’s fall in love with over and over again.

Background

Kinida jewelry is an online fashion jewelry boutique for stylish and fashionable women who like sparkly things to stay ahead of the trends. Kinida designs, creates, and markets high-quality fashion jewelry and makes for an exceptional fashion experience. It makes fashion divas feel fabulous inside and look great outside

Kinida offers on-trend jewelry, with a distinctive design crafted using high quality materials in an endless range of colors and cuts. The fashionable silver-tone necklaces, bracelets, and earrings have proven most successful. True eye-catchers, the cocktail rings are commanding pieces of impeccable craftsmanship. Kinida jewelry truly boosts creative self expression and confidence.

The collections provide women with a fresh and contemporary diversity of styles. From feminine classics to the latest trends, from timeless daywear to the bold and glamorous, Kinida offers something for every need and taste. Thanks to its versatility, Kinida jewelry is a perfectly stylish gift for all occasions.

Kinida fashion jewelry is an ideal choice for all women who want to enhance their femininity and add the perfect finishing touch to their daily style. The products provide women with the confidence to live in the moment and embrace the future.

The latest additions and en-vogue trends are continually updated for viewing, selection and ordering. Browse through a wide selection of inspiring looks and get sneak-peeks of the “next big thing”. Discover bracelets, bangles, and earrings with radically unique appeal. Find fabulous necklaces and rings that will match every fashion call on the horizon.

Situation

Kinida jewelry has a global appearance in the market through online boutique. However, before shifting their business to e-commerce, Kinida had been facing major drawbacks in the business. It was not really visible to customers from around the world and even the country. Kinida, being traditional offline boutique could target specific demographics only.

Kinida experienced high startup costs till it realized that the difference in cost can come down to thousands and thousands of dollars. Rent, utility expenses, property tax, and insurance alone can add up fast. On top of that, there is a need to hire many more employees than that of an e-commerce store owner. Moreover, the marketing campaign can always be improving and changing at a much lower cost.

Building a customer base is one of the most essential components of starting a successful business. At Kinida, the potential customer base is limited to the surrounding areas as compared to online where the customer base is vast.

As a matter of fact, over 1 billion people worldwide are using the Internet today and Kinida conceivably lacked 1 billion people with access to their store.

In a nutshell, a business does not only sell a product or service, they also sell an experience. Being an offline retailer, making their brand accessible and available to potential customers was not an easy task for Kinida.

Approach

An e-commerce website is the best way to promote and expand your business to international level. It helps you to cater to international customers 24 hours a day and generate more revenue. This is the reason why tons of e-commerce websites exist on the web today. Due to the increasing number of e-commerce websites, the competition has become tougher. A site needs to be well designed and thoroughly professional to stand out in the crowd.

The website has been built after detailed analysis of the specific business requirements then needed to look for a web hosting service. The next step was to integrate the website in ecommerce software. All the additional functionalities were added to a website in the web development process. After completing all the development processes, the website was tested before launching it on browsers

The e-commerce platform manages all the products, categories, checkout process, and other aspects involved with a functional e-commerce website. Kinida website has been built on the platform of CMS (Content Management System) i.e. WordPress because the client preferred to be more hands on, and update their own content. A web site driven by a CMS gives you the ability to edit the content areas of the website yourself. You are given access to a back-end administrative area, where you can use an online text editor. WordPress woo commerce has been used to build a shop system, A WordPress theme Avada has been used in the website,

The functionalities developed in the website include newsletter for sales, wish list and live chat that would allow the customers to contact Kinida fashion jewelers instead of calling. Also, pop-ads have been used to show promotional deals for the users who first visit the website.

The website is SEO Friendly. Google Analytic has been used in the website to analyze visitor traffic and paints a complete picture of who your audience is and what their needs are. It is a platform that connects to every page on your website. This equips you with the right data to understand what you need to do to improve the outcome of your site. Google can provide you the routes people take to reach your site, the content they viewed, and even the devices they use to get there. Every site will have actions, and Google Analytics tracks all of those actions.

It will utilize Bootstrap compliant (mobile-responsive) and SEO-semantic coding with relevant keywords on URL extensions, tags, meta tags, alt tags, descriptions, and page & post titles and these settings will ensure that the website must have good ranking on various search engines. . It will also utilize W3C (World Wide Web Consortium) validation as it is important to ensure the site works properly on your browser as well as the other major browsers.

The website facilitates online payment through credit cards, debit cards, smart cards and digital cash. Digital cash is an example of a digital currency which allows people to shop online without credit card where consumers deposit money into their digital cash accounts to be used in the purchase online. PayPal is used to enable the acceptance of payments online as it enables anyone with an email address to securely, easily and quickly send and receive payments online.

Results

Leading fashion retailers are tapping into the trend of online boutique by making it easy for consumers to shop socially and connect with both friends and brands. Kinida’s sales have drastically increased right after it shifted its business to the online boutique. The most incredible aspect of e-commerce is its ability to impact sales and marketing efforts immediately.

By going online, Kinida expanded its reach to a national or even international base of potential customers. Web-based sales know no international boundaries.

With an online store, their costs are directly related to their website, which can be expensive, but is less expensive than a retail storefront. Unlike working offline, there is no rent to pay or other utility bills directly related to the store, except for web hosting and technical support.

Not only is the e-commerce increased the number of potential customers that Kinida could reach, but it is also driving profitability to a greater extent.

Now, Kinida is able to set up a storefront at their own domain name and sell their products globally. They don’t need multiple storefronts to be seen across the entire world to get large customer base and increase their sales.

Conclusion

Technology affects almost every aspect of our lives. Just look around you and you’ll see how wired we are. Thanks to the e-commerce, virtually anything you desire can be delivered to your door in a matter of days. Along the way, innovative and affordable e-commerce solutions have enabled companies to translate their ideas into successful online businesses.

E-commerce is the solution for our increasingly busy lives. The rise of e-commerce has radically transformed the way the world does business at every imaginable level from the smallest of small businesses taking its first hesitant step into the online marketplace to the cut and thrust of global competition, where the biggest online players compete to dominate the market.

E-commerce has greatly contributed to the comfort of our daily lives. It has provided us the ability to purchase products on demand with the convenience of home delivery, to run a business while on

the couch in our living room, and to maintain our financial affairs. There are many great reasons to start an ecommerce business. If you’re interested in being your own boss and selling products you are passionate about, it’s something worth considering.

For customers, everything has changed, the way they shop, travel, research and communicate. E-commerce has revolutionized the business world, and now it’s reshaping its future.

 

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